The Competitive Strategies of Ryanair



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Code : COM0070

Year : 2003

Industry : Transportation

Region : Europe Ireland

Teaching Note:Not Available

Structured Assignment :Not Available

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Abstract: While most of the world's traditional airlines are finding it tough to survive, Ireland-based Ryanair is able to make profits consistently.

The low cost model of the airline is helping the company to offer low fares and thereby attract large numbers of travellers who would otherwise not have travelled by air.

Pedagogical Objectives:

  • To discuss how Ryanair is keeping costs low and getting ahead of the major airlines in Europe

  • To discuss the broad spectrum of competition that runs through the airlines industry.


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    Keywords : Low cost airlines; Ryanair; easyJet; Competition in Europe's airline industry; Cost management; Consolidation; Ryanair vs easyJet; Michael O'Leary; Europe's low cost airlines; Competitive Strategies Case Study; Discount airline; Cost-cutting at Ryanair; Low frills airline; Ryanair's advertisements; Ryanair's airport deals; Ryanair.com

    Contents :
    » Background Note
    » Ryanair's Operations
    » Competition


    Case Introduction >>


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